Social Media

# How Social Platforms are Celebrating Tremendous Bowl LVI

How Social Platforms are Celebrating Tremendous Bowl LVI

In preparation for Tremendous Bowl LVI, which is being performed this Sunday, all the main social platforms are rolling out new instruments and insights to assist each followers and types have interaction with the occasion.

The Tremendous Bowl has grow to be a significant focus for manufacturers on social, with trending tie-ins offering the chance to succeed in giant, engaged audiences. Whereas for customers, persons are at all times on the lookout for methods to participate within the occasion, even after they cannot bodily be current – which has been very true during the last couple of years amid various COVID-19 restrictions.

This is a take a look at what every platform has in place for Tremendous Bowl LVI, and how one can take part by way of your platform of alternative.


Meta’s foremost Tremendous Bowl focus this 12 months can be themed digital clothes for its just lately up to date 3D avatars, which might now be used throughout Fb, Messenger and Instagram Tales.

Meta avatars

After dressing up your avatar for the event, you possibly can then share photographs of your digital caricature by way of numerous stickers and animated functions throughout Meta’s apps, with the brand new, interoperable avatars higher enabling you to create a singular digital id for numerous makes use of.

On this manner, the Tremendous Bowl serves as a showcase for these new avatar instruments, which Meta’s seeking to develop as a brand new manner for customers to specific themselves, each now, and within the subsequent section of digital connection. If Meta can embed its 3D avatars as key representations of individuals within the digital house, that would assist it higher hyperlink customers into its next-level experiences, and preserve them aligned to its platforms for that course of.

And for an additional metaverse-aligned kick, Meta may even host a free live performance by the Foo Fighters instantly after the massive sport, which can be streamed on Fb and Instagram, whereas it should even be broadcast in Horizon Venues in VR, a type of preview of the subsequent stage of digital live performance experiences.


As is par for the course for many main occasions, Twitter has applied hashflags – or emoji linked to hashtags – for the 2 groups, in addition to for #SBLVI.

Twitter’s additionally sharing chosen Tremendous Bowl tweets from customers direct to the rooftop LED display screen on SoFi Stadium.

And lastly, Twitter may even as soon as once more be working its ‘Model Bowl’ occasion, which awards essentially the most talked about Tremendous Bowl model campaigns, in a variety of classes, primarily based on tweet exercise.

Twitter Brand Bowl 2022

That may present some attention-grabbing perception into what’s engaged on Twitter, and the way manufacturers wish to faucet into real-time focus and engagement on the platform.


Snapchat’s seeking to assist its customers have interaction with the occasion by internet hosting three distinctive Uncover reveals from the NFL within the lead-up to the sport, whereas it’s additionally including ‘Nationwide World Lens’ impressed by the NFL’s Nationwide TV spot that may play at halftime.

Customers of the NFL One Cross app, in the meantime, may even have the ability to unlock a particular AR expertise.

AR has grow to be a key celebratory part in Snap, with customers participating with sponsored AR Lenses over the past Tremendous Bowl and lead-up over 200 million instances.

Snapchat’s group may even be monitoring the Snap Map Tales round SoFi Stadium, and making a particular Tremendous Bowl Story to assist folks expertise close-up views of the sights and sounds on the bottom on the occasion.


As we reported just lately, YouTube is as soon as once more internet hosting its annual AdBlitz showcase, the place folks can view the Tremendous Bowl campaigns earlier than, throughout and after the occasion.

YouTube AdBlitz

That may be a fantastic useful resource for researching the newest promotional approaches from massive manufacturers – and with Tremendous Bowl advert slots going for round $6.5 million per 30-seconds, you possibly can guess that there’ll be some massive, spectacular campaigns linking into the sport.

Guardian firm Google has additionally supplied its compulsory development maps, with this 12 months’s analysis highlighting essentially the most search wing flavors:

Google Search trends - Super Bowl LVI

And most search groups, primarily based on Google search exercise:

Google Search Trends - Super Bowl LVI


TikTok will as soon as once more be internet hosting its Tremendous Bowl Tailgate occasion, this time headlined by The Chainsmokers.

@nfl SUPER BOWL SUNDAY ‼️ #TikTokTailgate is again and so are @thechainsmokers ???? #superbowl ♬ umm.. yeah – andrew

TikTok may even be a massive focus for a lot of manufacturers this 12 months, which can possible see the platform awash with tie-in campaigns and clips as the sport will get underway.

As common, there’s a variety of choices for followers to interact with the occasion – although it does appear to be the Tremendous Bowl has gotten rather less focus from the platforms than it has previously. Which is stunning, provided that consumer engagement ramps up considerably across the Tremendous Bowl – however then once more, every platform has its personal focus venture, and with manufacturers additionally seeking to leverage social apps with their Tremendous Bowl campaigns, you possibly can guess that there’ll be quite a lot of chatter and interplay in every.

Andrew Hutchinson
Content material and Social Media Supervisor


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