Stay-streaming is a big a part of TikTok’s Chinese language model (Douyin), with billions being spent on TikTok live-stream commerce yearly within the area.

However up to now, western audiences have not been as receptive. But.

TikTok remains to be working by its live-stream commerce integration, and it stays assured that it’ll catch on with western viewers, because it has in China. And if it does, that would open up a variety of latest alternatives, for a lot of manufacturers, and will quick change into a key consideration on your technique.

For reference, Douyin alone generated $119 billion price of product gross sales through reside broadcasts in 2021, a 7x improve year-over-year. That is an enormous market alternative, if TikTok can get it proper. 

To offer extra context, TikTok has revealed a brand new overview of the model alternatives of TikTok Stay.