So what are the large procuring traits on TikTok in 2025?
That’s the main focus of TikTok’s first-ever U.Okay. procuring report, which highlights all of the merchandise which were gaining traction within the app this yr.

As defined by TikTok:
“[The Shopping Report] gives a deep dive into essentially the most influential procuring traits and merchandise, spanning trend, magnificence, tech and residential. The platform is revolutionising how the nation retailers, with Shoppable movies, LIVE procuring and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”
Sure, TikTok Store is gaining traction within the U.Okay., significantly within the magnificence vertical, and as such, it’s value being attentive to the important thing procuring traits within the app, and the way they could relate to your online business.
TikTok’s 33-page “Large Store Report” contains overviews of all the foremost product traits within the app, primarily based on search traits, hashtag utilization, and orders made in-stream.
The report’s damaged down by vertical, together with particular overviews for trend, magnificence, foods and drinks, and extra.

It additionally contains particular development highlights for well-liked merchandise, together with Dubai chocolate.

There are additionally development notes and insights associated to seasonal shifts and occasions:

And topic-specific explainers on key traits:

It’s an fascinating information, which shines a light-weight on a variety of the largest content material traits within the app all through this yr.
And sure, it contains an outline of these bizarre Labubu dolls:

These are some helpful notes for manufacturers, throughout a variety of verticals, which might make it easier to get a greater understanding of what resonates with the TikTok viewers, and the way traits like these emerge within the app.
After all, it’s targeted on the U.Okay. market particularly, however many of those traits relate to merchandise which have gained traction worldwide, so it might be of worth for all entrepreneurs.
Price a glance both approach.
You may obtain TikTok’s “Large Store Report” right here.
Andrew Hutchinson