This may assist – right now, TikTok has launched a brand new, 17-page vacation advertising and marketing information, which gives an summary of key engagement stats round seasonal occasions, insights into when important engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s varied advert choices, and extra.

You may obtain TikTok’s full 2022 Vacation Information right here, however on this publish, we’ll check out a few of the highlights.

First off, TikTok gives some insights into consumer engagement developments across the holidays, and the way they’re planning to rejoice.

As you possibly can see, in response to TikTok’s knowledge, there are important alternatives to achieve folks round key vacation occasions and actions, which may make it an vital consideration on your method.

TikTok’s additionally included an inventory of key dates to remember:

In addition to planning notes on your campaigns:

There’s additionally an summary of TikTok’s varied advert choices, and how one can make greatest use of every:

Together with how and when it is best to look to make use of every in your course of:

There’s additionally a variety of notes on key planning ideas and approaches, in addition to this overview of key advert optimization ideas:

TikTok’s additionally included steering on how one can use its vacation templates, which could possibly be one other method to align your campaigns with the important thing themes.

It’s a helpful overview, which may assist to get you interested by how it is best to method your TikTok advertising and marketing efforts, and optimize for every particular occasion.

It’s value a glance both method – you possibly can obtain TikTok’s full 2022 Vacation Information right here