TikTok has revealed a new information on how one can optimize your advert campaigns, and particularly your advert bidding technique, in an effort to maximize your promotional efficiency within the app.

The 13-page information consists of useful tips about bidding choices and strategic approaches, together with a variety of case examine examples, data-backed notes, and extra.

You may obtain the complete information right here, however on this put up, we’ll check out a number of the highlights.

First off, the information supplies an summary of how one can strategy your advert course of, and the completely different bidding choices accessible inside TikTok’s system.

The information additionally consists of tips about how one can construction your advert account, in an effort to maximize efficiency, which supplies some key steering on widespread finest practices.

There are additionally tips about how and when to replace your campaigns, in an effort to keep away from viewers fatigue, and the shifts that may happen throughout the studying part, whereas there are additionally tips about bidding methods and once they’re best.

There are some good notes in right here, significantly in relation to focusing on and the best marketing campaign constructions.

In case you’re trying to make TikTok adverts a much bigger focus this 12 months, it’s price testing, even when you’re assured that you’ve got a very good deal with in your strategy. As a result of there are all the time some attention-grabbing tricks to contemplate in these official guides. And possibly, they may change your pondering, and assist enhance your efficiency.

You may obtain TikTok’s full “Net Public sale Finest Practices Information” right here.