As you possibly can see on this instance, throughout the Reporting part of Adverts Supervisor, now you can faucet by way of to get particular insights concerning the efficiency of every of your uploaded clips.

As defined by TikTok:

“On the Video Insights house web page, you possibly can discover broader efficiency tendencies in your video library and evaluate in opposition to trade benchmarks for every metric. Click on any video to open up deeper insights, together with frame-by-frame engagement, advert spending over time, viewers breakdown, and even remark evaluation by sentiment and theme.”

The brand new overview supplies information on comparative advert efficiency (vs trade benchmarks), perception into how particular parts in your clips are resonating, viewers breakdown insights and extra.

TikTok says that the brand new insights will present extra steering on potential angles on your content material, and updates that you may take a look at to enhance efficiency.

“Check out totally different hooks, rearrange video parts, or make a brand new video based mostly on the identical subject, based mostly on efficiency tendencies.”

You too can dig deeper into particular facets:

“The video evaluation drawer presents 5 dimensions so that you can faucet into the insights of a person video: key frames, viewers, Instantaneous Web page, Interactive Add-On, and feedback.”

By analyzing the efficiency of every, you can begin to formulate a simpler technique, based mostly on what works together with your viewers.

It’s an attention-grabbing addition, which can present much more information to chew on as you take into account your TikTok technique. After all, you too can over-optimize, by going too far into the depths of your analytics. However the extra information factors might present worthwhile steering in your strategy, by highlighting the precise parts which can be resonating, and people who aren’t, in your content material.

You possibly can study extra about TikTok’s new Video Insights right here.