The brand new Occasions API facilitates server-to-server (S2S) integration with TikTok, which then permits advertisers to cross-match their inside knowledge with TikTok through safe connection.

As per TikTok:

“By sharing this advertising and marketing knowledge with TikTok, advertisers are capable of unlock the efficiency promoting advantages of higher optimization and supply.”

Beneath the present system, TikTok presents three totally different endpoints for its API, feeding in from totally different sources. However the up to date Occasions API will combine all three, making it simpler to successfully faucet into these insights from the shopper finish.

That’ll simplify your knowledge monitoring course of, by serving to TikTok’s system perceive associated visits, conversions, and many others. TikTok says that this may assist entrepreneurs mitigate knowledge losses because of cookies being phased out, and different knowledge privateness shifts.

Which is about to turn into a much bigger problem for entrepreneurs as extra of those new controls are applied. Shoppers wish to have extra management over the information used to focus on them, and as such, all on-line platforms are progressively shifting in direction of extra privacy-focused options.

By sharing your knowledge with the platforms direct, that gives a extra personalized, managed means to make the most of such insights, and subsequently maximize marketing campaign efficiency.

For optimum outcomes, TikTok additionally recommends that advertisers implement the TikTok Pixel to offer direct knowledge circulation.

“On common, advertisers utilizing TikTok Pixel and Occasions API collectively see 19% extra occasions captured and a 15% enchancment in value per motion.”

It’s an more and more vital consideration, and as extra manufacturers look to faucet into TikTok for his or her promotions, it’s vital to contemplate all your choices on this entrance.

You possibly can learn extra about TikTok’s up to date Occasions API right here.