The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is presently solely out there for European campaigns, however may very well be a helpful useful resource for these trying to analysis TikTok advert approaches.

As you possibly can see on this instance, you enter in your goal nation, together with advert kind, date vary, and so forth., and TikTok gives you an summary of all of the adverts being run within the app inside your chosen parameters.

Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.

TikTok has really had a model of the identical out there since 2021, inside its artistic analysis instruments, however this up to date format offers some extra concentrating on element, doubtless in keeping with evolving EU advert insurance policies.

However you possibly can nonetheless discover prime adverts from all areas by way of the unique TikTok Advertisements overview, which you can too filter by trade, area, goal, and efficiency.

So, mainly, it’s not completely new, however there may be extra particular information out there on advert efficiency and who paid for the marketing campaign.

On condition that it could be tied to EU laws, I’m unsure that the identical might be made out there for all areas, however for EU and worldwide manufacturers, it may very well be a helpful insights device to your analysis.

You possibly can entry the brand new EU TikTok Advertisements Library right here.