Sure, it’s nonetheless six months away, however nailing the lead-up is essential, and in some instances, meaning planting the seeds now, with a purpose to reap the complete advantages later within the 12 months.

To assist with this, TikTok has printed its 2023 vacation advertising and marketing playbook, which features a vary of useful insights and suggestions to make sure that your planning is on monitor, and that you simply’re ticking the bins now to reinforce response.

The 13-page information features a vary of notes on TikTok as a product discovery platform, and the way it’s influencing procuring behaviors.

There are additionally notes on the highest hashtags to make use of, and key developments within the app.

TikTok additionally offers a spread of information notes and tips about easy methods to maximize your vacation promotions, together with step-by-step listings of all the important thing foundations.

There are additionally overviews of its advert merchandise:

And calendar overlays for when you need to be enacting every kind of marketing campaign.

It’s an fascinating overview of what may very well be a key channel on your advertising and marketing and outreach this 12 months. TikTok is arguably probably the most influential social platform of the second, for youthful audiences particularly, and as such, it’s value contemplating whether or not you need to be utilizing it inside your vacation plans, and the way you are able to do so to greatest impact.

And it’s value a learn both method, because it might assist to get you considering, not solely about TikTok itself, but in addition about your broader vacation plans.

You’ll be able to obtain TikTok’s ‘Holidays For You;’ playbook right here.