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# TikTok is Encouraging Some Creators to Put up Movies in Panorama Format

TikTok is Encouraging Some Creators to Put up Movies in Panorama Format

May TikTok be seeking to get creators extra aligned with the horizontal show format?

The platform that popularized full-screen vertical movies is now seemingly pushing some creators in direction of horizontally shot content material as a substitute, in keeping with screenshots posted by some customers.

TikTok Video View Booster

As you’ll be able to see on this instance, posted by Jules Terpak (and shared by Matt Navarra), TikTok is providing some creators “elevated views” on content material shot in panorama format.

As per TikTok:

“Panorama movies, the place the width is larger than the peak and are over 1 minute in size, are the one ones eligible to obtain elevated views.”

Any movies that meet the acknowledged necessities can be boosted within the app for 72 hours, which may very well be a major posting incentive for TikTok creators searching for extra publicity within the app.

However it’s an fascinating change in TikTok’s conventional focus.

As famous, vertical video is TikTok’s core providing, and the recognition of that format within the app has prompted nearly each different social app to observe the identical pattern, and a minimum of experiment with their very own vertical, full-screen video show choices. Which has led to important progress in video engagement in different apps, so why TikTok would now be seeking to transfer away from it does appear unusual.

However then once more, that is unlikely to be TikTok transferring away from its core format, as such, however extra of a push to increase its content material varieties, which it’s additionally been making an attempt to do through its Creativity Program, in encouraging creators to publish longer movies, in several types and codecs, with a purpose to broaden its content material pool.

(Price noting too that TikTok added a point out of “panorama format” to its “Greatest Content material Codecs” itemizing on the Creativity Program overview web page late final 12 months.)

TikTok’s additionally experimenting with 30-minute clips as one other aspect, and perhaps, on this context, panorama movies are simply one other ingredient in its broader progress combine, because it seems to attraction to extra customers, and hold issues fascinating.  

It simply appears odd that it could be seeking to get customers to show their machine. As a result of presumably, you’d additionally then have to show your cellphone again round once more as you scroll.

Or perhaps, if TikTok can get sufficient panorama clips within the app, it might supply a devoted stream of panorama solely content material, which might then result in new traits and alternatives.

Perhaps, too, TikTok is seeking to put together for the appearance of viewing in headsets, the place panorama content material could be a greater match.

We’ve requested TikTok for extra data on this experiment, and we’ll replace this publish if/after we hear again.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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