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TikTok Offers New Perception into the Potential of Dwell-Stream Procuring [Infographic]
Douyin generated $119 billion value of product gross sales by way of stay broadcasts in 2021, a 7x improve year-over-year, whereas the variety of customers partaking with eCommerce live-streams exceeded 384 million, near half of the platform’s consumer base.
Given this, it’s clear the place TikTok can also be headed, which might facilitate higher income share, and hold extra creators aligned to the app.
Which is why TikTok not too long ago commissioned a brand new survey by Ipsos to offer extra perspective on why manufacturers must be trying to live-stream commerce within the app.
The research discovered that:
- 1 in 5 stay streaming customers watch TikTok LIVE, and of that group 62% watch it on daily basis
- Users on TikTok are 50% extra eager about branded LIVE content material than non-TikTok customers
- 50% of TikTok customers have purchased one thing after watching TikTok LIVE
The stats are compelling, and whereas it stays to be seen whether or not western audiences might be as receptive to live-stream purchasing as Chinese language shoppers have been, there’s clearly alternative there for these that may get it proper.