TikTok has introduced a brand new slate of programming for Black Historical past Month, which can even embrace a brand new cohort of #BlackTikTok Visionary Voices, showcasing a few of the high expertise within the app.

TikTok’s been working its Visionary Voices initiative for the previous three years, which gives a chance for the app to place the highlight on a few of its most influential creators.

As defined by TikTok:

“We’re thrilled to proceed to raise Black creatives who’re breaking boundaries and galvanizing others each on and off the platform. Our 2024 #BlackTikTok Visionary Voices Checklist honors Black creators, Enterprise Homeowners, and Business Disruptors who’re making a constructive impression on TikTok and past, utilizing their creativity to rejoice, honor and form Black tradition and historical past.”

The listing consists of creators in varied fields, together with magnificence, training, well being, vogue, and music. TikTok will spotlight their work all through the month, whereas the chosen members can even be a part of a brand new TikTok cinema promoting marketing campaign, in partnership with Screenvision. 

TikTok can even be internet hosting its annual #ShopBlack program all through the month, which highlights Black-owned SMBs, whereas it’s additionally working bodily occasions within the U.S.

“Over the approaching weeks, we’re internet hosting the subsequent installment of our Visionary Voices Black Hollywood Brunch in Los Angeles, in honor of Black creatives in media and leisure. We’re additionally excited to companion with Paramount Photos to carry our #BlackTikTok neighborhood to Atlanta and Los Angeles for a particular superior screening of the upcoming film “Bob Marley: One Love”, in theaters February 14th.”

TikTok has additionally partnered with visible efficiency artist Fabian Williams, to fee a customized mural in Atlanta, increasing its attain past the app.

Lastly, TikTok can also be as soon as once more partnering with Black Lady Ventures to launch a brand new grant program for small companies, entrepreneurs and content material creators within the magnificence, way of life, and shopper sectors.

“This system will present grants of as much as $10,000 to chose members, in addition to pair enterprise homeowners with standout creators to assist elevate and refine their enterprise’s social technique, serving to entrepreneurs craft charming content material that resonates with goal audiences.”

This is a crucial initiative for TikTok, as a result of Black creators have performed, and proceed to play, an enormous half in its success, by driving key developments, and drawing audiences to the app. Spotlighting creators is at all times a worthy funding, and TikTok continues to spotlight the distinctive work of the Black neighborhood by way of initiatives that supply each publicity and monetary assist.

You may study extra about TikTok’s Black Historical past Month programming right here.