As introduced by Meta CEO Mark Zuckerberg, Threads customers are actually ready so as to add GIFs, offering one other technique to improve your Threads posts.

As you possibly can see on this sequence, customers will now see a brand new GIF icon of their Threads composer choices. Faucet on that and also you’ll be capable to search GIPHY (the GIF platform that Meta as soon as briefly owned) for a related animated picture to convey your message.

Polls, in the meantime, present one other technique to have interaction your Threads viewers.

Faucet on the road chart icon and also you’ll be capable to create a ballot in-stream, with as much as 4 response choices for viewers to vote on.  

Threads polls additionally embody a timer, which counts all the way down to the ballot’s closure in real-time, which may assist to drive extra engagement. Ballot voters will even be despatched a notification on the conclusion of the ballot, in order that they will verify again on the ultimate outcomes.

The brand new additions carry Threads a step nearer to parity with X, the platform previously often called Twitter, as it really works to capitalize on the chance of customers migrating from the Elon Musk-owned platform.

Certainly, simply yesterday, Zuckerberg additionally shared that Threads is now as much as 100 million month-to-month lively customers, lower than 4 months after launch. On the identical time, new stories recommend that X’s userbase is crashing, following Elon’s choice to rename the app, amongst different adjustments which can be evidently pushing extra customers away.

Which expands Threads’ window of alternative, which some had proclaimed had already shut after utilization declined from its much-hyped launch.

However 100 million customers, in 4 months, is critical, and it may see Threads change into a severe menace to X’s real-time social empire, if the app is ready to keep the course.

Which it seemingly can, as Meta additionally stays in a powerful monetary place, whereas it additionally has robust incentive, with the capability to soak up extra advert {dollars} by way of the brand new platform, if it may make it work.

However to try this, Threads nonetheless has a technique to go in boosting its enchantment, by including in new options and instruments to reinforce dialogue within the app.

Like polls and GIFs, whereas Threads can be experimenting with extra methods to cross-promote Threads by way of integration with Instagram.

As you possibly can see on this screenshot, posted by app researcher Alessandro Paluzzi, Threads might quickly make it simpler for customers to cross-post Threads to Instagram Tales, offering one other, easy lure to get customers throughout to the app.

Meta’s additionally highlighting Threads posts to Fb and Instagram customers (which not all Threads customers are proud of), using its large community to advertise the brand new platform to billions extra individuals.

On one other entrance, Threads can be now testing view counts on posts, in addition to the flexibility to pin a submit to your profile.

With extra useful updates, and a rising array of influential customers, if nothing else, Threads is placing extra stress on Musk and Co. to restrict their unpopular choices, with every one seemingly pushing one other cohort of X customers to the app.

Zuckerberg’s view is that Threads can attain a billion customers, by way of a distinct strategy to real-time updates. It’s acquired a technique to go, however it does seem to be Threads is steadily establishing a distinct segment.