After experimenting with it over the previous few months, Instagram has now rolled out its new “Flipside” various profile choice to a small subset of customers.

As you possibly can see in these screenshots, shared by social media professional Matt Navarra, Instagram’s “Flipside” choice gives another profile area which is simply accessible to you and your chosen connections.

When you’ve created a Flipside, you possibly can then choose it as your publish viewers, which means your publish will solely go to that area. You’ll be able to then go to and consider your Flipside instead profile gallery, the place you too can add a brand new profile identify and film, when you select.

It’s one other method for IG to lean into extra non-public sharing, which has been a key pattern of be aware in social apps of late. Fewer individuals at the moment are posting to their public feeds, with extra preferring to take care of smaller, nearer knit engagement communities, which Instagram, particularly, has famous as a major shift.

Certainly, again in 2022, Instagram chief Adam Mosseri stated that IG customers had been posting much more to tales, and sending much more DMs, than they had been posting to their essential feed. Consequently, Instagram has since added inbox Notes to encourage non-public interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you possibly can comply with excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile administration, so you possibly can have completely different personas within the app.  

Will or not it’s a winner? It’s laborious to say, however I assume that it’s aimed toward youthful customers, which Instagram actually desires to maintain a maintain of, as they migrate to TikTok and Snapchat as an alternative. Notes has confirmed well-liked with teenagers, and possibly, Flipside will as effectively, offering one other means for IG to facilitate extra engagement, in keeping with tendencies.

We’ll have to attend and see, because it’s not accessible to all customers, in all areas, simply but.

We’ll preserve you up to date on any progress.