With Elon Musk’s X platform going through a potential existential disaster in 2024 because of a major decline in advert income, it’s price taking a second to contemplate why this component is so essential, and the way reliant platforms are on advert spend.

To supply some perspective, the crew from Visible Capitalist just lately put collectively this overview of precisely how among the main on-line suppliers deliver of their cash, and the way reliant every is on advertisers.

As you may see from the Meta overview, social platforms, specifically, are extremely depending on advert spend. The Meta visualization right here is just like X’s income cut up, and regardless of making an attempt to reinforce this with subscription choices, X hasn’t been capable of shift the needle in any vital manner as but.

Which is why X’s pushback towards advertisers is a serious risk, and will grow to be a a lot greater drawback within the subsequent 12 months.

You’ll be able to take a look at Visible Capitalist’s full overview right here.