Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than another content material sort within the app.

When you’re not using video inside your LinkedIn advertising method, then you definitely’re not maximizing your alternatives, and with so many video creation choices now out there, together with generative AI video (this isn’t an endorsement of AI video, only a word), it ought to, at least, be in your radar when you’re severely trying to enhance your LinkedIn standing.

And the following pointers may also assist.

LinkedIn not too long ago shared an overview key video creation ideas, primarily based on platform engagement developments, which might assist to information your video content material method.

Some useful notes, price holding helpful in your course of.

LinkedIn video content tips infographic
LinkedIn video content tips infographic