Snapchat has revealed a brand new analysis report into the rising recognition of ladies’s sports activities, and the way Snap customers are partaking with feminine athletes and leagues within the app.
The report, carried out in partnership with Ipsos and Dentsu, incorporates responses from over 13,506 sports activities followers throughout seven markets, offering a broad scope of perception into shifting attitudes round feminine sports activities, and the respective cultural shifts.
You’ll be able to obtain the total 49-page report for your self right here, however on this submit, we’ll check out a few of the key notes.
First off, the report seems on the general recognition of sports activities content material on Snap, and the way Snapchat customers wish to have interaction with sports activities.
And whereas male sports activities and leagues nonetheless dominate the general sport dialogue, girls’s leagues are gaining traction, in varied arenas.
As per Snap:
“Over the previous few years, girls’s sports activities have gone by a significant cultural shift. In 2023, FIFA reported 3.2 billion views of social content material for the Ladies’s World Cup, and the U.S. Open girls’s last outperformed the lads’s last in viewership. In 2024, the Paris Olympics had an equal variety of female and male athletes competing for the primary time, and the WNBA’s common season attracted over 54 million distinctive viewers, a 170% enhance from the earlier season, and the league was cited because the fastest-growing model in skilled sports activities.”
That rising curiosity presents new alternatives, for the leagues themselves in connecting with audiences, and for entrepreneurs trying to faucet into these developments to maximise their attain and resonance.
The report features a heap of knowledge on girls’s sports activities engagement, in addition to tips about how manufacturers can play a component in amplifying and supporting feminine leagues.
There are additionally notes on how manufacturers can contribute to the broader amplification and platforming of feminine athletes, and associate with them to create extra resonant promotions.
Some good insights, which might assist to information your considering on the way you not solely tie into the rising recognition of feminine sports activities leagues, but in addition use the chance to empower younger girls to comply with their athletic goals.
And with Gen Z customers being particularly considering supporting causes, that might even have a broader branding profit, except for the extra common social good.
You’ll be able to try Snapchat’s full “Ladies’s Sports activities Period” report right here.
Andrew Hutchinson
