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# Snap Publicizes 2024 Associate Summit and Lens Fest

Snap Publicizes 2024 Associate Summit and Lens Fest

Snapchat has introduced the date for its annual Associate Summit, the place it historically broadcasts a variety of latest updates, each for the app and its expanded initiatives.

Snap Partner Summit 2024

The 2024 Snap Associate Summit will probably be held on September seventeenth at the Barker Hangar in Santa Monica, CA.

As per Snap:

“This yr’s Snap Associate Summit will convey collectively our rising group of companions, creators, and builders to share new merchandise and rejoice the Snapchat group.”

Although given the broader challenges at Snap, the expectation round potential bulletins is comparatively low this time round.

In its most up-to-date efficiency replace, Snap reported that its person progress is slowing in key markets, whereas it additionally recorded a sixth consecutive quarter of single-digit income progress or decline. That’s pressured Snap to make some robust selections about its future route, with the corporate culling near 2,000 employees over the previous two years.

Because of this, Snap has needed to rationalize its superior initiatives, which has seen it transfer away from a number of components.

And final yr noticed a few of its most drastic cuts but, with Snap discontinuing funding for its Snap Originals programming, shutting down its third-party AR growth platform, and revamping its product roadmap on a number of fronts.

AR growth, nevertheless, stays a key focus, and that, presumably, would be the star of the present at this yr’s Associate Summit. However anticipate a extra subdued occasion, with fewer massive bulletins this time round.

Along with this, Snap has additionally introduced that it’s going to maintain its 2024 “Lens Fest” occasion on September 18th and 19th, instantly following the Associate Summit.

You’ll be capable to discover out extra information about each occasions because it comes handy (and finally pre-register) right here.

Andrew Hutchinson
Content material and Social Media Supervisor


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