First off, on utilization shifts – in keeping with the Pew research, 60% of US Twitter customers have taken a break from the app within the final 12 months, whereas lots of the most energetic tweeters have lowered their in-app exercise following Musk’s acquisition of the app.

As you may see on this chart, feminine and Black Twitter customers are the almost certainly to have taken a break from the app over the previous 12 months, whereas Democrat voters are additionally extra more likely to have lessened their Twitter utilization.

Lots of Twitter’s most outstanding customers have additionally re-thought their Twitter habit – as per Pew:

“Probably the most energetic customers earlier than Musk’s acquisition – outlined as the highest 20% by tweet quantity – have seen a noticeable posting decline within the months after. These customers’ common variety of tweets per 30 days declined by round 25% following the acquisition. Regardless of this, eight-in-ten of probably the most energetic grownup Twitter customers between Jan. 1 and April 14, 2022, have remained among the many most energetic customers within the months after Musk formally acquired the location in October 2022.”

So most Twitter customers are nonetheless tweeting, however there was a marked decline in utilization amongst varied consumer teams.

Which additionally leads so far:

“The survey additionally requested present and up to date Twitter customers how seemingly they’re to make use of the platform a 12 months from now. A plurality (40%) say they’re extraordinarily or very seemingly to make use of the location in a 12 months, and 35% say they’re considerably seemingly to make use of it. However 1 / 4 say they don’t seem to be very or in no way more likely to be on Twitter a 12 months from now.”

Whether or not that implies that individuals anticipate a substitute for come up, or they only don’t see themselves staying energetic, it’s not a terrific signal for Twitter’s progress plans, and its potential to reignite advertiser curiosity and exercise.

However it’s early days, and with a brand new Twitter CEO coming in, issues may change considerably, particularly if Twitter can turn into an even bigger video platform, as is seemingly the plan.

Pew’s knowledge additionally reveals that the overwhelming majority of tweets nonetheless come from solely a small proportion of Twitter customers.

“A minority of grownup Twitter customers within the US proceed to provide the majority of the content material. Since Musk’s acquisition, 20% of U.S. adults on the location have produced 98% of all tweets by this group.”

Twitter itself has mentioned that 80% of Twitter customers view the app in ‘learn solely’ mode, and by no means truly tweet, or have interaction with tweets in any method. Which is a key flaw in Musk’s Twitter Blue enlargement plan, with a lot of the Blue incentives tied to tweet performance or amplification – which most customers don’t truly care about, or have any use for. That’s one of many the explanation why take-up of Blue stays at lower than 1% of Twitter’s whole viewers.

Additionally, this one ought to make Elon completely satisfied:

“On common, grownup Twitter customers within the US talked about Musk in a tweet simply as soon as between January 1st and April thirteenth, 2022, earlier than he introduced his intention to accumulate the platform. Since then, nevertheless, references to Musk have turn into rather more frequent on the location. These customers tweeted about him a mean of thrice between April 14th and October twenty sixth, 2022 – whereas Musk was within the means of buying the platform – and a mean of six occasions within the months after the sale was finalized.”

Elon actually appears to love being the focal point, and possibly, this was the primary purpose of his Twitter buy all alongside, to turn into a extra central character in fashionable popular culture, by getting extra individuals to see and have interaction together with his missives.

I imply, he did additionally attempt to make each Twitter consumer see his tweets.

These are some fascinating notes on the most recent Twitter utilization developments, and the way customers view the modifications carried out by Elon in his first six months in cost on the app. Although most of that early focus has been on cost-cutting, not on exterior improvement – and it’ll be fascinating to see if this sentiment modifications as soon as Twitter will get on a correct progress monitor.

You possibly can learn the most recent Pew Analysis Twitter utilization insights right here and right here.