After years of the identical, recognizable orange brand, Reddit has unveiled a brand new model refresh, which provides its well-known “Snoo” character a extra stylized look.

As you’ll be able to see, Snoo now has extra depth and a extra three-dimensional look (together with opposable thumbs), whereas the Reddit brand font has additionally been up to date for the subsequent era of customers.

As defined by Reddit:

“We’re introducing new bespoke typefaces, Reddit Show, and Reddit Sans. Reddit Show incorporates the theme of dialog instantly, with counterforms designed within the form of dialog bubbles. It’s the premise for our new wordmark and is ideal for daring, expressive headlines. Reddit Sans was constructed for the Web, with clear, comprehensible letterforms that preserve the heat and eclectic nature of on-line conversations. It’s designed to be extremely versatile, with a big x-height for readability and disambiguated letterforms for fast identification and a extra accessible person expertise.”

As proven within the video, Reddit’s additionally including extra stand-out coloration parts for chats, on distinction to its orange main scheme.

“Along with OrangeRed, Reddit colours now embody GuavaPink, LimeGreen, BananaYellow, and JuniperBlue. Redditors are colourful, so including extra hues higher expresses and conveys the distinctiveness of Reddit communities, posts, and conversations.”

It’s a major shift for the platform, which provides it a extra fashionable, recent really feel, which Reddit might be hoping will entice extra customers to the app.

Certainly, the brand new model refresh is the newest step in Reddit’s broader effort to reinforce the enchantment of its platform, which is primarily aimed toward maximizing its enterprise alternatives.

Over the previous few years, Reddit has made vital advances on this entrance, which started, most notably, with the removing of its most controversial subreddits again in 2020.  Since then, Reddit has added a spread of recent advert concentrating on instruments, whereas persevering with its clean-up efforts, with the intention to distance itself from the platform’s previous, and its fame as a extra lawless nook of the web.

Extra just lately, that push has additionally led to some much less standard choices, together with a rise within the worth of its API entry and new guidelines that water down subreddit moderator controls.

However with Reddit nonetheless hoping to launch an IPO at some stage, it wanted to implement a extra structured, brand-safe method, even when that has additionally had an impression on total utilization.

At one stage, again in 2019, Reddit had 430 million month-to-month actives, however Reddit now claims some 7o million each day actives as a substitute.

Day by day and month-to-month lively person counts will not be instantly comparable, however based mostly on the common variation between DAU and MAU throughout different apps, it’s extremely unlikely that Reddit presently has wherever close to 430 million month-to-month customers.

That, seemingly, is the value that Reddit has needed to pay to realign its enterprise technique, with this newest model re-fresh being the subsequent step in its broader plan.

Will that work out as Reddit hopes? 2024 is shaping up as a pivotal yr for the app on this respect.