The platform has gone by an upheaval of late, on account of its unpopular API coverage shift, and subsequent modifications to its moderator guidelines. Besides, Reddit stays a key vacation spot for greater than 57 million folks each day, by way of devoted, engaged subreddits that cowl just about any matter that you can imagine.

And if you’re contemplating your Reddit advert choices, then that is for you.

Reddit not too long ago revealed a brand new “Retailers’ Promoting Handbook”, which supplies a variety of key recommendations on the best way to strategy Reddit advertising, and how one can maximize your efforts within the app.

You may obtain the complete, 35-page information right here (with electronic mail sign-up), however on this publish, we’ll check out among the key notes.

First off, the information supplies an summary of the potential of Reddit adverts, and the way it might play a worthwhile position in your outreach.

Reddit additionally contains notes on vertical-specific engagement, and general exercise:

Oh, additionally:

Reddit’s clearly nonetheless battling the notion that its group hates adverts, which, prior to now, had meant that working a Reddit marketing campaign might have a adverse influence on model notion. However now, Redditors are way more open to model connection, which might current new alternatives.

The information additionally appears at key Reddit adverts greatest practices, concentrating on choices, and artistic greatest practices.

There’s additionally an summary of all of the paid promotion choices accessible within the app.

There are additionally recommendations on the best way to make greatest use of the Reddit Pixel, case examine examples, and tips on marketing campaign construction.

It’s a very good overview of the potential of Reddit adverts, and if you’re contemplating broadening your digital advertising horizons this vacation season, it’s price a glance.

You may obtain Reddit’s 35-page “Retailers’ Promoting Handbook” right here.