The platform has gone via an upheaval of late, on account of its unpopular API coverage shift, and subsequent adjustments to its moderator guidelines. Besides, Reddit stays a key vacation spot for greater than 57 million folks every single day, by way of devoted, engaged subreddits that cowl just about any matter that you can imagine.

And if you’re contemplating your Reddit advert choices, then that is for you.

Reddit just lately printed a brand new “Retailers’ Promoting Handbook”, which supplies a spread of key recommendations on methods to strategy Reddit advertising and marketing, and how one can maximize your efforts within the app.

You’ll be able to obtain the complete, 35-page information right here (with e-mail sign-up), however on this put up, we’ll check out a number of the key notes.

First off, the information supplies an summary of the potential of Reddit advertisements, and the way it may play a beneficial position in your outreach.

Reddit additionally contains notes on vertical-specific engagement, and general exercise:

Oh, additionally:

Reddit’s clearly nonetheless battling the notion that its group hates advertisements, which, prior to now, had meant that operating a Reddit marketing campaign may have a unfavourable influence on model notion. However now, Redditors are way more open to model connection, which may current new alternatives.

The information additionally seems to be at key Reddit advertisements greatest practices, focusing on choices, and inventive greatest practices.

There’s additionally an summary of all of the paid promotion choices obtainable within the app.

There are additionally recommendations on methods to make greatest use of the Reddit Pixel, case research examples, and tips on marketing campaign construction.

It’s overview of the potential of Reddit advertisements, and if you’re contemplating broadening your digital advertising and marketing horizons this vacation season, it’s price a glance.

You’ll be able to obtain Reddit’s 35-page “Retailers’ Promoting Handbook” right here.