The 56-page information features a vary of pointers, which underline Reddit’s potential on this respect- amongst them being this:

“Reddit is the #1 platform mother and father come to for candid and unvarnished recommendation.”

Reddit has certainly change into a extra outstanding vacation spot for product analysis and perception, in a variety of areas, and in line with Reddit, that additionally extends to oldsters, who repeatedly talk about all types of matters in communities like r/parenting, r/mommit, and r/askparents.

So whereas it will not be the primary platform that involves thoughts when considering of how you can attain mother and father, it’s really gaining traction as a key info and reference supply, with the U.S. and Germany seeing the most important development in on-platform parenting dialog.

The brand new information features a vary of insights into how mother and father are participating within the app, and the place to succeed in them, damaged down by completely different age and education teams.

The information additionally highlights key parenting matters of debate within the app:

And what sorts of merchandise they’re researching through subreddits:

There are additionally notes on precisely when these conversations achieve momentum, to help in your marketing campaign planning,

It’s a helpful overview, with a variety of suggestions, case research, and different notes that might provide help to optimize your back-to-school campaigns, on Reddit and in different apps.

Which is value noting. Whereas the main focus is on Reddit itself, the notes right here can be generically relevant, when it comes to the knowledge mother and father are searching for, and once they’re going on the lookout for extra perception.

It may very well be value trying out – you may obtain Reddit’s full Again to College Insights Information 2023 right here.