As defined by Reddit:

“Curiosity focusing on is our hottest type of focusing on. That’s why we’re offering you with extra management and transparency of your advert focusing on and increasing the variety of pursuits accessible to focus on from 66 to 152. We’ll be rolling out this replace over the subsequent few weeks, so be sure you examine again in your campaigns to implement any focusing on updates.”

Curiosity focusing on, because it sounds, lets you hone in on particular audiences primarily based on the subreddits that they’re visiting, and the matters they’re partaking with. Reasonably than placing the onus on you to give you related subreddit communities (i.e. “Group Concentrating on”), curiosity focusing on does the heavy lifting on this respect for you, enabling you to pick related pursuits from a primary record.

Which simply bought loads greater. Right here’s a have a look at Reddit’s expanded curiosity focusing on matters.

As you’ll be able to see, you now have much more choices to assist attain related Reddit audiences, which might make it loads simpler to broaden your campaigns, primarily based on key matters associated to your merchandise.

It might be a great way to enhance your Reddit advert marketing campaign efficiency, and make sure you get your promotions in entrance of the correct customers.

And with the vacation season arising, now could be the time to begin experimenting with Reddit adverts, to see whether or not they ship in your model.

Reddit says the brand new curiosity classes enlargement is being rolled out from this week. While you get entry, you’ll see the replace in new and present advert teams.