Pinterest has revealed its annual “Pinterest Predicts” pattern report, which highlights a few of the prime rising developments, primarily based on search exercise within the app, in addition to Pinterest’s personal evaluation of the place issues are headed primarily based on such.

The report goals to assist Pin entrepreneurs determine key areas of alternative, as they go about their future strategic planning within the app.

And Pinterest claims that its predictions are extremely correct.

As per Pinterest:

“Because folks use Pinterest to plan, we have now distinctive early perception into what individuals are going to do, strive or purchase subsequent. Western Gothic. Sizzling Metals. Blue Magnificence. These are only a few of the developments we’re calling for subsequent 12 months throughout ten completely different classes. And these are developments you may belief: Actually, 80% of the developments we predicted for the final 4 years got here true.”

I imply, there are variables inside that calculation, however mainly, Pinterest’s crew is excellent at pinpointing rising subjects of curiosity, primarily based on platform utilization information.

So what does Pinterest predict is coming subsequent?

This 12 months’s pattern report is in a brand new format, with a spread of subjects displayed floating on the primary display screen, which you’ll be able to faucet into for extra data.

Tapping into any pattern will then deliver up a one-page overview of that particular subject, with trending search phrases, instance Pins, and extra.

Although it’s also possible to obtain a extra succinct overview of the 23 developments highlighted, with a 6-page PDF abstract.

Pinterest’s key pattern predictions embrace “Western goth”, jellyfish-inspired design, classic jazz, 70s-inspired weddings, residence aquarium structure, ceramic piggy banks, and badminton.

Yep, there are some uncommon ones in there, however once more, Pinterest says that its predictions are 80% correct, so who’re we to guage?

You possibly can take a look at Pinterest’s full overviews of every of those developments on the devoted mini-site.

On one other worthy word, Pinterest additionally says that youthful customers are paying extra consideration within the app:

“In 2023, we noticed a rise in Gen Z and Millennials partaking with developments in our annual report and taking motion on these predictions. In accordance with our newest analysis, Gen Z saves at a better fee throughout Pinterest Predicts in comparison with all different age teams. And final 12 months, we noticed a 25% improve in saves associated to all Pinterest Predicts 2023 developments amongst Millennials.”

Over time, Pinterest utilization has been largely dominated by middle-aged ladies, however its worth is now seemingly rising for extra audiences, which can also be a priceless level.

As a part of its annual Predictions, Pinterest additionally says that model companions will be capable of sponsor a Pinterest Predicts pattern this 12 months, “which incorporates particular rights to a pattern in your nation and a customized badge to your adverts”.

So in the event you have been in search of a extra direct option to make the most of these insights in your advertising, that may be it.

It’s an fascinating overview of the important thing subjects of curiosity amongst Pinners, and the place the platform is seeing engagement. And at 482 million customers, and rising, who all come to the platform with buy intent, it might be value contemplating your Pin choices in 2024.

You possibly can take a look at Pinterest’s full “Pinterest Predicts” report right here.