Social Media

# Snapchat Rolls Out New ‘After Darkish’ Aspect to Encourage Participatory Sharing

Snapchat Rolls Out New ‘After Darkish’ Aspect to Encourage Participatory Sharing

After initially previewing the approaching function at its Snap Companion Summit again in April, Snapchat has now launched its new ‘After Darkish’ component, which will allow Snapchatters to put up unique content material for his or her mates after 8pm, which solely people who have additionally posted on their Tales will be capable of entry.

Snapchat After Dark

As you may see on this instance, shared by Jonah Manzano, ‘After Darkish’ will seem as a separate Snap Story, and shall be a group of Snaps from your pals in a single day.

As per the outline, within the morning, you’ll be capable of test in on the Snaps that your pals have shared, as long as you’ve shared one again. That kinds a type of interactive spotlight reel of what your whole connections had been as much as the evening earlier than, which might be a great way to spice up engagement amongst youthful customers.

As a result of I’m outdated, and all I’d be posting is similar Snap of my pillow, each single evening.

However for these with extra full of life nightlife, it may act as a personalised image board from nightclubs and bars, displaying all of the cool issues that they received as much as within the night.

I can see it turning into a success, whereas it additionally leans into the type of BeReal lively sharing strategy, that encourages much less polished, extra in-the-moment posting, which may help to construct stronger relationships by way of shared experiences.

I doubt it’ll turn out to be a serious component of the app, but it surely’s one other engagement possibility that’ll seemingly assist to make Snap a extra essential connector for younger customers.

The brand new possibility is being rolled out to all customers from this week.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button