Pinterest has revealed a brand new “Pinterest Predicts Company Insights Information”, which takes a extra brand-specific take a look at the platform’s general predictions report, and offers extra suggestions for entrepreneurs seeking to faucet into these tendencies.

The 26-page magazine-style information features a heap of tips on the best way to maximize your Pin campaigns, by tapping into its data-backed tendencies, and angling your promotions in keeping with consumer behaviors.

And given the accuracy of Pinterest’s previous predictions, it’s price taking word.

As defined by Pinterest:

“For the previous 4 years, we’ve seen nearly all of our pattern predictions come true – 80%, in actual fact. And people tendencies begin earlier and last more than flash-in-the-pan viral moments on different platforms. On Pinterest, you’ve got an extended runway to construct deeper connections along with your shoppers’ key demographics and get in entrance of them on the precise second they’re prepared to purchase.”

You may obtain Pinterest’s full company information right here, however on this publish, we’ll check out a few of the key notes.

The primary focus of the brand new information is how entrepreneurs can faucet into Pinterest’s pattern predictions, with a spread of notes from numerous members of Pinterest’s artistic group:

Pinterest has additionally included extra basic explainers and suggestions, which define precisely the best way to construct a Pin marketing campaign technique.

There are additionally case-study examples, technical insights (like the best way to use Pinterest’s API for Conversions), and overviews of rising tendencies.

There’s rather a lot to absorb, and whereas a few of it’s pretty basic, if you’re critical about Pinterest advertising and marketing in 2024, it’s positively price downloading the information, and studying by all the information and notes, which is able to assist to get you considering, at least.

And with 482 million customers, and rising, who all come to the platform with buy intent, it’s price contemplating the potential of Pins to your advertising and marketing efforts.

You may obtain Pinterest’s “Company Information to Pinterest Predicts 2024” right here.