Pinterest has printed a new advertising information for 2026, which covers off on all the important thing moments and celebrations that you just want to remember for tie-in alternatives.
And on condition that Pinterest is utilized by many individuals for planning, it might be value having a look, and guaranteeing that you just’re organising your campaigns forward of time.
As per Pinterest:
“[On Pinterest], each second turns into a possibility for personalization and curation. Our world viewers of 600 million month-to-month lively customers inform us that their No. 1 purpose for coming to Pinterest is to buy. They use Pins and boards to avoid wasting their favorite finds and curate their inspiration, they usually come again to buy the merchandise that they will’t cease serious about.”
You may obtain the total Pinterest Advertising Moments Information for 2026 right here, however on this submit, we’ll check out the important thing parts.
Pinterest’s 2026 occasions information is break up into three occasion varieties:
- Calendar moments – These moments occur at a hard and fast, shared time. They embody occasions resembling festive events, cultural celebrations and spiritual festivals.
- Life moments – These are private milestones, resembling birthdays, anniversaries, weddings, graduations, transferring home, including a brand new member of the family – and even shopping for a brand new automotive.
- Large moments – These main moments solely come round each few years, and produce individuals collectively all around the globe.
The information offers overviews of every of those parts, and the important thing dates to remember.
Pinterest additionally offers class information and key phrases in its overviews to help in your planning.
These are some useful notes, which may assist to make sure that you’re overlaying off on all one of the best alternatives within the app.
And once more, Pinners use Pinterest for planning:
“On Pinterest, seasonal searches – from outfit concepts to get together planning to journey necessities – begin constructing momentum months earlier than the season arrives. These aren’t informal scrolls; they’re early alerts of intent. Individuals on Pinterest are greater than 2x as possible as non-Pinterest customers to take a position effort and time into getting ready for seasonal moments. By the point most campaigns launch, many selections are already made. The outfit is purchased. The get together provides are chosen. The journey is booked.”
Some useful notes, which may make it easier to higher align your Pin marketing campaign technique this yr.
You may obtain the total Pinterest Advertising Moments Information for 2026 right here.
Andrew Hutchinson
