So Vine isn’t actually coming again in any case.
As you might recall, a few weeks again, X proprietor Elon Musk introduced that X was planning to convey again Vine, however in AI type. On the time, I speculated that this was really about xAI’s new “Think about” text-to-video software, which is presently in Beta testing amongst chosen X Premium customers.
And now, Elon has confirmed this, posting that:
Grok Think about is AI Vine!
Btw, we just lately discovered the Vine video archive (thought it had been deleted) and are engaged on restoring consumer entry, so you may publish them if you would like.
— Elon Musk (@elonmusk) August 2, 2025
In order Musk says, X isn’t bringing again Vine, the app. However as an alternative, in his view at the very least, the brand new Grok Think about performance is “AI Vine,” and can present related performance and engagement as Vine did prior to now.
Nevertheless it received’t.
I imply, positive, there’s going to be a brand new inflow of AI-generated video on X, which will probably be largely dominated by right-wing memes (as that is the first viewers that may presently entry the choice, being paying X Premium customers).
Nevertheless it’s nothing like Vine, which was TikTok earlier than TikTok, offering an countless, full-screen, vertically-aligned feed of short-form video clips, which helped to kickstart the careers of many now-established on-line creators.
Vine, as many have famous, was actually the start of the short-form video pattern. However with no devoted app and presentation format, and with out offering a stream of tremendous short-form content material (Vines had been initially solely 6-seconds lengthy), this will probably be nothing like what Vine was.
As an alternative, it’s simply going to be extra bizarre AI-generated video clips posted to X, of which some will probably be good, some will probably be attention-grabbing. And quite a bit will probably be garbage.
Which, I assume, perhaps does really replicate what Vine had been, however the consumer expertise and engagement course of is just not the identical.
And we’ve already acquired this in TikTok and by way of Reels. AI-generated clips have been regularly infiltrating these platforms as nicely, so enabling the identical performance on X possible received’t have a significant affect.
So, sorry to burst your bubble Vine followers, however Vine isn’t coming again. All that’s occurring is that random AI clips will now be filtering via your X feed.
Although as Elon additionally notes, they’re working to revive the Vine video archive. So you may try movies from ten years in the past. Possibly discover some classics.
However once more, this isn’t the return of Vine, however a re-angling of what Vine form of was, to be able to promote xAI’s newest software.
X hasn’t introduced plans for a broader roll-out of its “Think about” text-to-video instruments as but.
Andrew Hutchinson