And it’s altering, as all the time. And with numerous companies compelled into lay-offs over the previous 12 months, the survey comes at a very attention-grabbing time within the area.

Hootsuite surveyed over 3,800 folks working within the social media subject for the report, which covers a spread of key parts like job expectations, satisfaction, pay charges, and extra.

You possibly can obtain the total 80-page report right here, which features a heap of in-depth insights, however on this put up, we’ll check out among the key notes.

First off, the report seems on the key challenges for social media managers, which is able to sound fairly acquainted to most.

By no means having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and many others. However you’ll be able to solely achieve this a lot, and usually, that signifies that your social media supervisor is masking the essential parts, although there are all the time different alternatives on the horizon.

Additionally price noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you simply’re creating methods typically primarily based on a flawed understanding as to what social media advertising and marketing can really present.

In different phrases, a number of onerous conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).

But, regardless of these challenges, most social media managers do get pleasure from their job.

In response to the report, 77% of social entrepreneurs are joyful of their function, whereas social execs whose jobs are completely devoted to social media are the happiest cohort.

Although that’s not the norm, with most social managers break up throughout different parts.

Perhaps there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which may be partially linked again to the above-noted broader misunderstanding of the method, might be a proscribing issue right here.

The report additionally seems on the benefits and downsides of working from dwelling for social media managers.

No surprises there, whereas it additionally seems at which particular duties social media managers discover roughly difficult.

Hootsuite’s additionally included information on common pay charges for social execs, which can offer you some benchmarks in your subsequent assessment assembly.

Additionally price noting that solely 29% of social media managers indicated that they’ve been in a position to advance into increased administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s possible nonetheless not considered as being on the identical stage as extra conventional processes.

Or social media managers don’t make nice folks managers, perhaps. You possibly can draw your personal conclusions, however it’s one other attention-grabbing information level from the survey insights.

There’s a heap extra data within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to latest lay-offs, impacts on psychological well being, and extra.

You possibly can obtain Hootsuite’s full “2023 Social Media Profession Report” right here.