And it’s altering, as at all times. And with numerous companies pressured into lay-offs over the previous 12 months, the survey comes at a very attention-grabbing time within the house.

Hootsuite surveyed over 3,800 individuals working within the social media discipline for the report, which covers a variety of key parts like job expectations, satisfaction, pay charges, and extra.

You’ll be able to obtain the total 80-page report right here, which features a heap of in-depth insights, however on this publish, we’ll check out a number of the key notes.

First off, the report appears on the key challenges for social media managers, which can sound fairly acquainted to most.

By no means having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and so on. However you’ll be able to solely accomplish that a lot, and typically, that signifies that your social media supervisor is masking the vital parts, although there are at all times different alternatives on the horizon.

Additionally value noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re creating methods generally based mostly on a flawed understanding as to what social media advertising can really present.

In different phrases, loads of arduous conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).

But, regardless of these challenges, most social media managers do get pleasure from their job.

In keeping with the report, 77% of social entrepreneurs are comfortable of their position, whereas social professionals whose jobs are solely devoted to social media are the happiest cohort.

Although that’s not the norm, with most social managers break up throughout different parts.

Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which might be partially linked again to the above-noted broader misunderstanding of the method, could possibly be a proscribing issue right here.

The report additionally appears on the benefits and drawbacks of working from dwelling for social media managers.

No surprises there, whereas it additionally appears at which particular duties social media managers discover kind of difficult.

Hootsuite’s additionally included knowledge on common pay charges for social professionals, which can provide you with some benchmarks in your subsequent assessment assembly.

Additionally value noting that solely 29% of social media managers indicated that they’ve been in a position to advance into greater administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s seemingly nonetheless not considered as being on the identical degree as extra conventional processes.

Or social media managers don’t make nice individuals managers, possibly. You’ll be able to draw your individual conclusions, but it surely’s one other attention-grabbing knowledge level from the survey insights.

There’s a heap extra information within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to current lay-offs, impacts on psychological well being, and extra.

You’ll be able to obtain Hootsuite’s full “2023 Social Media Profession Report” right here.