First off, on utilization shifts – in line with the Pew examine, 60% of US Twitter customers have taken a break from the app within the final yr, whereas lots of the most lively tweeters have decreased their in-app exercise following Musk’s acquisition of the app.

As you’ll be able to see on this chart, feminine and Black Twitter customers are the more than likely to have taken a break from the app over the previous 12 months, whereas Democrat voters are additionally extra more likely to have lessened their Twitter utilization.

Lots of Twitter’s most outstanding customers have additionally re-thought their Twitter habit – as per Pew:

“Probably the most lively customers earlier than Musk’s acquisition – outlined as the highest 20% by tweet quantity – have seen a noticeable posting decline within the months after. These customers’ common variety of tweets per thirty days declined by round 25% following the acquisition. Regardless of this, eight-in-ten of essentially the most lively grownup Twitter customers between Jan. 1 and April 14, 2022, have remained among the many most lively customers within the months after Musk formally acquired the location in October 2022.”

So most Twitter customers are nonetheless tweeting, however there was a marked decline in utilization amongst varied consumer teams.

Which additionally leads so far:

“The survey additionally requested present and up to date Twitter customers how seemingly they’re to make use of the platform a yr from now. A plurality (40%) say they’re extraordinarily or very seemingly to make use of the location in a yr, and 35% say they’re considerably seemingly to make use of it. However 1 / 4 say they don’t seem to be very or by no means more likely to be on Twitter a yr from now.”

Whether or not that signifies that individuals count on an alternative choice to come up, or they simply don’t see themselves staying lively, it’s not an excellent signal for Twitter’s development plans, and its potential to reignite advertiser curiosity and exercise.

But it surely’s early days, and with a brand new Twitter CEO coming in, issues may change considerably, particularly if Twitter can change into an even bigger video platform, as is seemingly the plan.

Pew’s knowledge additionally exhibits that the overwhelming majority of tweets nonetheless come from solely a small proportion of Twitter customers.

“A minority of grownup Twitter customers within the US proceed to supply the majority of the content material. Since Musk’s acquisition, 20% of U.S. adults on the location have produced 98% of all tweets by this group.”

Twitter itself has mentioned that 80% of Twitter customers view the app in ‘learn solely’ mode, and by no means really tweet, or interact with tweets in any method. Which is a key flaw in Musk’s Twitter Blue growth plan, with a lot of the Blue incentives tied to tweet performance or amplification – which most customers don’t really care about, or have any use for. That’s one of many the reason why take-up of Blue stays at lower than 1% of Twitter’s complete viewers.

Additionally, this one ought to make Elon comfortable:

“On common, grownup Twitter customers within the US talked about Musk in a tweet simply as soon as between January 1st and April thirteenth, 2022, earlier than he introduced his intention to accumulate the platform. Since then, nonetheless, references to Musk have change into way more frequent on the location. These customers tweeted about him a median of thrice between April 14th and October twenty sixth, 2022 – whereas Musk was within the strategy of buying the platform – and a median of six occasions within the months after the sale was finalized.”

Elon definitely appears to love being the focus, and possibly, this was the principle intention of his Twitter buy all alongside, to change into a extra central character in trendy popular culture, by getting extra individuals to see and have interaction together with his missives.

I imply, he did additionally attempt to make each Twitter consumer see his tweets.

These are some fascinating notes on the newest Twitter utilization tendencies, and the way customers view the modifications carried out by Elon in his first six months in cost on the app. Although most of that early focus has been on cost-cutting, not on exterior improvement – and it’ll be fascinating to see if this sentiment modifications as soon as Twitter will get on a correct development monitor, and rebuilding the app in Musk’s desired picture.

You possibly can learn the newest Pew Analysis Twitter utilization insights right here and right here.