Twitter chief Elon Musk has lengthy hinted at bringing again each components in some type, and at this time once more, Musk has advised that Fleets, Vine and Periscope shall be reanimated at some stage.

It’s onerous to think about them being an enormous hit, provided that the Tales-like Fleets was retired as a result of not many customers cared about it the primary time round. However like Vine, as time goes on, individuals’s recollections proceed to sweeten, and the concept of what every of those functionalities was morphs into one thing else fully, they usually no less than suppose that they really need them again, regardless of them by no means being main components.

I imply, Vine was fairly common at one stage, and with the rise of TikTok, many now lament Twitter’s determination to desert the app – as a result of it may have been Twitter that may now be fascinating billions of customers.

But it surely couldn’t. Not likely. Vine was common, however possible not as common as you recall, with the app peaking at 200 million customers in 2015.

Granted, that’s in relative phrases – Twitter itself solely had 305 million month-to-month lively customers on the time. However the issue for Twitter was that producing income from Vine was a problem, as a result of it couldn’t work out how you can successfully monetize short-form movies, and get the highest Vine creators paid. That led to a revolt, of kinds, which noticed prime stars, just like the Paul brothers, swap over to YouTube and Instagram as a substitute.

As soon as the highest creators left, the viewers adopted, and Vine really had only a few customers by the point is was shuttered.

Perhaps it’ll be totally different below Elon, who’s on the lookout for extra methods to monetize components of the app, with a view to incentivizing creators to focus extra of their power on tweets.

Fleets was comparable – Fleets appears to have had a distinct segment following of Twitter customers who have been passionate concerning the characteristic, however when it was shut down in 2021, Twitter defined that:

“We hoped Fleets would assist extra individuals really feel snug becoming a member of the dialog on Twitter. However, within the time since we launched Fleets to everybody, we haven’t seen a rise within the variety of new individuals becoming a member of the dialog with Fleets like we hoped.”

So it’s not like both of those options was common, as such – whereas Periscope was launched to large hype amid the live-stream increase in 2015, earlier than step by step really fizzling out on account of lack of viewers curiosity.

However once more, with Elon’s renewed give attention to creators, and offering a broader toolset for customers to create and share all kinds of content material with their viewers, perhaps there’s a brand new match for every – and perhaps, Twitter will look to re-add these as Twitter Blue unique options, or subscriber-only instruments, to additional incentivize subscription exercise.

Or Elon’s simply saying issues. We’ve got no actual indicator proper now, and with Twitter’s engineering crew stripped again to reveal bones, it’s onerous to think about them launching any main new options at this stage.

However that’s additionally perceptual, and perhaps Twitter is certainly engaged on bringing every of this stuff again, someday quickly.

So, lengthy stay Fleets?