The primary is uncreatively titled ‘Gen Z Music’ which can allow manufacturers to point out their promotions alongside the newest trending music clips.

As defined by YouTube:

“It’s a no brainer that songs by the likes of Dangerous Bunny, Doechii and Rosalía are well-liked with Gen Z, however most manufacturers don’t understand that basic hits by Cyndi Lauper and underground music from the newest soon-to-be superstars are well-liked with Gen Z on YouTube, too. To align your model with the music hottest with Gen Z in the meanwhile, we’re launching the Gen Z Music bundle, which leverages AI-powered alerts throughout YouTube to establish songs trending with Gen Z, so you possibly can attain them with the music they know and love.”

So it’s basically a trending music placement possibility, which can make it simpler for manufacturers to showcase their promotions in connection to the newest trending music clips.

So the subsequent time somebody makes a TikTok clip to a Fleetwood Mac music, which drives folks to search around for the monitor on YouTube, you’d have the ability to faucet into that rising reputation, and get your model aligned with that clip.

YouTube’s additionally creating a brand new ‘Trending Music on Shorts’ providing, which can basically present the identical placement alternative inside Shorts clips.

“Music takes on a lifetime of its personal on Shorts, skyrocketing in reputation by way of developments and challenges. These Shorts obtain tens of millions of views and communicate to all of the artistic methods by which Gen Z makes use of short-form video on YouTube to precise themselves and join with artists. Quickly, your model can get in on the love by surrounding Shorts utilizing trending music.”

So it’s cashing in on the newest music developments, by way of advert placement choices, which can possible come at some value, given the views and engagement such content material sees. Nevertheless it could possibly be an efficient technique to construct model consciousness, and maximize attain and resonance by affiliation.

Which could possibly be a worthwhile consideration. YouTube says that it now has over 100 million songs in its YouTube Music catalog, with world and localized variations of trending tracks in over 100 international locations, and 80 languages.

That presents important alternative, and it may effectively be a great means to maximise your branding and promotional efforts. In the event you can afford it.

You possibly can learn extra about YouTube’s new music placement choices right here.