Do you wish to scroll by way of an countless feed of soulless, AI-generated video content material?

Properly, then have I acquired excellent news for you. Following on from the success of its AI-powered “Vibes” video feed that it constructed into its Meta AI app, which completely shows AI-generated clips, Meta has introduced that it is now testing a standalone Vibes app, with the preliminary model now out there in Brazil and Mexico.

The standalone full-screen video app breaks out Vibes’ AI video feed from the opposite components of the Meta AI app, which largely relate to pairing Meta’s AI glasses to your system.

So, primarily, it is like TikTok, however each clip is AI.

As per Meta (through Platformer):

“Following the sturdy early traction of vibes in Meta AI, we’re testing a standalone app to construct on that momentum. We’ve seen that customers are more and more leaning into the format to create, uncover and share AI generated video with buddies. This standalone app supplies a devoted house for that have, providing individuals a extra centered and immersive setting.”

Meta Vibes

As you possibly can see in these examples, Meta has added a variety of modifying and customization choices to Vibes since its preliminary launch in September final yr, which it says has helped it acquire momentum.

Certainly, final week, as a part of its This fall earnings report, Meta reported that content material being generated through its Meta AI app tripled year-over-year in This fall 2025.

Although that final stat is a little bit skewed, as a result of as famous, Meta solely launched the Vibes feed within the Meta AI app in September, which implies that individuals didn’t have a easy technique to generate video content material like this until This fall. So, I don’t know, it appears a little bit deceptive to be like “utilization elevated quickly after we made it out there to customers,” however both manner, Meta is clearly pleased with the momentum of its AI-generated feed, which is why it’s now trying to give it particular focus.

Although it does really feel a little bit defeatist, and actually, a little bit counter to the true goals of social media, in facilitating human connection.

Generative AI instruments are fascinating, little doubt, as a technological achievement, and so they do present a way for individuals to discover concepts in all new methods, which, for some, may assist them convey participating ideas to life.

Nevertheless it’s additionally not human, and for probably the most half, not authentic, which does restrict the artistic capability on this respect.

By their nature, generative AI instruments are spinoff, regurgitating different content material that already exists, and for probably the most half, it lacks that human contact, the soul, I suppose, that makes human-created content material actually compelling.

Although, actually, it primarily comes all the way down to the idea. You may have all of the AI instruments that do all of the issues for you, but when your concept sucks, the top result’s going to suck, regardless of how good it’d look. That’s the place AI slop turns into an issue, as a result of most concepts aren’t good, and most of the people don’t have the capability to give you nice, participating, artistic movies. However now they’ll produce content material at such scale, and simply hold throwing their each idea on the wall, that a lot simply received’t stick, and can find yourself forming an enormous pile that each one of us must sift by way of.

Primarily, I really feel like Meta’s method right here needs to be to encourage using generative AI in alignment with human enter, versus placing extra give attention to producing purely AI-generated content material. A devoted AI content material feed looks as if the alternative of the place we needs to be headed, when it comes to creating instruments that facilitate human interplay, however then once more, Meta’s additionally investing tons of of billions into AI growth, so it is smart that Zuck and Co. would wish to be like “hey, take a look at all of the cool issues that you are able to do with this.”

Nevertheless it does really feel like non-creative engineers try to make creativity extra systematic, and subsequently extra accessible to everybody. However creativity shouldn’t be rooted in uncooked logic, it’s the expression of the human soul, the interpretation of individuals’s lived expertise, which permits the reader or viewer to see and really feel issues from one other perspective.  

True creativity is the closest we will get to experiencing the world in anyone else’s thoughts. Can AI probably replicate that?