Do you wish to scroll by way of an limitless feed of soulless, AI-generated video content material?

Nicely, then have I bought excellent news for you. Following on from the success of its AI-powered “Vibes” video feed that it constructed into its Meta AI app, which completely shows AI-generated clips, Meta has introduced that it’s going to quickly launch a standalone Vibes app.

The standalone full-screen video app will separate Vibes’ AI video feed from the opposite parts of the Meta AI app, which largely relate to pairing Meta’s AI glasses to your machine.

So, basically, it’ll be like TikTok, however each clip will probably be AI.

As per Meta (through Platformer):

“Following the sturdy early traction of vibes in Meta AI, we’re testing a standalone app to construct on that momentum. We’ve seen that customers are more and more leaning into the format to create, uncover and share AI generated video with buddies. This standalone app supplies a devoted dwelling for that have, providing folks a extra centered and immersive surroundings.”

Meta Vibes

As you may see in these examples, Meta has added a variety of enhancing and customization choices to Vibes since its preliminary launch in September final yr, which it says has helped it acquire momentum.

Certainly, final week, as a part of its This autumn earnings report, Meta reported that content material being generated through its Meta AI app tripled year-over-year in This autumn 2025.

Although that final stat is a bit of skewed, as a result of as famous, Meta solely launched the Vibes feed within the Meta AI app in September, which signifies that folks didn’t have a easy strategy to generate video content material like this until This autumn. So, I don’t know, it appears a bit of deceptive to be like “utilization elevated quickly after we made it obtainable to customers,” however both manner, Meta is clearly pleased with the momentum of its AI-generated feed, which is why it’s now trying to give it particular focus.

Although it does really feel a bit of defeatist, and actually, a bit of counter to the actual goals of social media, in facilitating human connection.

Generative AI instruments are fascinating, little doubt, as a technological achievement, and so they do present a method for folks to discover concepts in all new methods, which, for some, may assist them deliver participating ideas to life.

However it’s additionally not human, and for essentially the most half, not unique, which does restrict the artistic capability on this respect.

By their nature, generative AI instruments are by-product, regurgitating different content material that already exists, and for essentially the most half, it lacks that human contact, the soul, I assume, that makes human-created content material really compelling.

Although, actually, it primarily comes all the way down to the idea. You may have all of the AI instruments that do all of the issues for you, but when your thought sucks, the top result’s going to suck, irrespective of how good it would look. That’s the place AI slop turns into an issue, as a result of most concepts are usually not good, and most of the people don’t have the capability to provide you with nice, participating, artistic movies. However now they will produce content material at such scale, and simply hold throwing their each idea on the wall, that a lot simply gained’t stick, and can find yourself forming an enormous pile that every one of us should sift by way of.

Basically, I really feel like Meta’s strategy right here needs to be to encourage the usage of generative AI in alignment with human enter, versus placing extra deal with producing purely AI-generated content material. A devoted AI content material feed looks like the other of the place we needs to be headed, by way of creating instruments that facilitate human interplay, however then once more, Meta’s additionally investing lots of of billions into AI growth, so it is sensible that Zuck and Co. would wish to be like “hey, take a look at all of the cool issues that you are able to do with this.”

However it does really feel like non-creative engineers try to make creativity extra systematic, and due to this fact extra accessible to everybody. However creativity will not be rooted in uncooked logic, it’s the expression of the human soul, the interpretation of individuals’s lived expertise, which permits the reader or viewer to see and really feel issues from one other perspective.  

True creativity is the closest we will get to experiencing the world in someone else’s thoughts. Can AI probably replicate that?