Okay, perhaps you’re not this week, given reviews that Threads engagement has seen a big drop-off from its preliminary launch highs. However the early hype and curiosity within the app does bode nicely for its potential future success, if Meta’s ready so as to add in key extra options, like a comply with feed of simply the accounts that you just’ve chosen to see, and a desktop app.

Each of these are coming, and as soon as they arrive, it does appear to be Threads will see extra engagement. As a result of if nothing else, the truth that 116 million customers have signed as much as the app reveals that there’s a transparent curiosity in a viable Twitter different, which, as Musk and Co. proceed to change issues up, isn’t going to subside anytime quickly.

In truth, the Threads Following feed may very well be actually shut, as per this screenshot from Instagram chief Adam Mosseri’s newest Threads submit:

Most likely coming very quickly – so perhaps you do need to assume over your Threads method, and on that entrance, Meta has been sending out recommendation to expertise administration companies which particulars how they need to be advising their shoppers to method the app.

Which might additionally relate to your technique. Right here’s a take a look at Meta’s high Threads recommendation, proper now, primarily based on insights gleaned by the Enterprise Insider group:

• ‘Make a splashy arrival by asserting you’ve got joined the app’ Meta’s first tip pertains to ‘epic entrances’ by way of using stand-out visuals and different parts, designed to make an announcement together with your preliminary Threads submit. Meta additionally recommends that creators submit open-ended inquiries to spark preliminary curiosity and engagement, and make extra folks conscious of your Threads presence.
• ‘Begin a dialog’ Alongside the identical line, Instagram is pushing customers to spark dialogue within the app, which can then get extra folks concerned, and can subsequently increase your submit attain. Curiously, Meta’s advisory additionally contains an explainer on the right way to create a ballot within the app, ‘by posting two photographs and utilizing emojis as a approach to vote’. There’s no native ballot possibility in Threads as but.
• ‘Challenges and contests’ Meta additionally means that creators think about challenges and contests to spice up interplay, and achieve extra attain. General, these are fairly generic engagement suggestions, however for those who’re seeking to increase consciousness, they are often good methods to get extra folks wanting your manner.
• ‘Threads puns’ Okay, perhaps you need to do that, in all probability not. However Meta has additionally apparently instructed infuencers that Threads puns are doing nicely within the app, in addition to posts that reference the app. 
• Security instruments Lastly, Meta additionally advises that influencers and creators ought to make the most of its numerous security instruments and options to handle their Threads expertise.

Once more, these are pretty generic notes of recommendation for a brand new app, and standing out in social feeds, but it surely may very well be value contemplating how they relate to your method, and whether or not they might assist to form your Threads technique.

As a result of it does appear to be you will want one. Whereas Mastodon and different Twitter opponents have fallen quick, none of these had the backing and expertise of Meta, and none have gained anyplace close to the extent of traction that Threads has already, by piggybacking off of your IG graph.

And as extra options come to the app, it’ll develop into a extra viable different, and primarily based on preliminary curiosity, Meta is definitely going to do all it might to capitalize on that preliminary success.