As defined by Meta:

“Reels is among the quickest rising new codecs on Fb, and now, creators can use this format with the Branded Content material tag instrument on Fb Reels of their natural posts, and tagged manufacturers can simply convert these Reels to Branded Content material Advertisements (‘Sponsored with’ label).”

As Meta notes, by utilizing the Branded Content material Tag, enterprise companions will probably be notified of your publish, and can obtain sure metrics about its efficiency. Meta additional notes that all creator content material which options or is influenced by a model or product for an change of worth should tag that enterprise to remain inside Meta’s promotional pointers.

Meta first enabled the usage of the Branded Content material Tag for Instagram Reels again in 2020, so it’s not a brand new idea in any manner. However now, Fb Reels creators will even be capable to add the tag – which will even present much more capability for manufacturers to companion with related creators of their area of interest and area on Fb Reels promotions.

Which they most likely ought to. As it really works to maintain up with TikTok, and lean into the short-form video shift, Fb continues to revamp its algorithmic and coverage approaches, de-emphasizing, for instance, link-based posts in favor of video content material. And as you’ll have seen in your individual expertise, Fb’s now exhibiting customers an increasing number of Reels wherever it may, which signifies that if you wish to maximize your Fb efficiency this vacation purchasing interval, you most likely need to not less than take into account including Reels into your content material combine.

The choice will even add to Meta’s steadily rising suite of monetization choices for Reels creators, which additionally contains its Reels Play Bonus program and new advert choices in growth.

In some methods, it’s loopy to see the emphasis that Meta is placing on Reels, however with 50% of all time spent on Fb now taken up by video consumption, and short-form video being the pattern of the second, it additionally is sensible, as Meta seeks to maintain a maintain on its viewers, and cease them migrating to TikTok as an alternative.

In all probability finest to roll with it for those who can – but on the identical time, Meta can and can change and alter concentrate on a dime, so going all-in on Reels would even be a mistake.    

All Reels creators who adjust to Meta’s Associate Monetization and Branded Content material insurance policies will probably be eligible to make use of the Branded Content material instrument from right now. Extra data – together with a information e book on utilizing Branded Content material for Reels, accessible right here.