However in response to a new examine by Nielsen, commissioned by LinkedIn, automotive manufacturers on LinkedIn are seeing good success, with auto manufacturers more likely to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.

Based mostly on evaluation of two years of LinkedIn advert knowledge, throughout a variety of auto manufacturers, Nielsen discovered that

• LinkedIn is 3X simpler at driving auto greenback gross sales than linear TV and different main social platforms, and 2X simpler at doing so in comparison with on-line video

• LinkedIn is 2X instances simpler at driving model consciousness than conventional TV, show, and different main social platforms
• LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels

It appears just a little bizarre, however then once more, auto patrons usually tend to be professionals, and people extra energetic on LinkedIn are in all probability extra more likely to be involved about exterior perceptions, and constructing their presence.

Your automobile arguably performs a component on this, which might make it a useful consideration for auto manufacturers.

Try LinkedIn’s knowledge overview beneath – when you can learn extra about LinkedIn advertisements for auto manufacturers right here.