This might assist – Meta has revealed a new overview of audience-building suggestions, which gives some elementary steering on the fundamentals of constructing your advert viewers, based mostly in your marketing campaign goals.

There aren’t any secret methods right here, however there are some useful notes on the way to use the assorted instruments at your disposal for simpler concentrating on. And whereas a variety of that is in flux, resulting from shifts in information privateness approaches, these core components stay strong beginning factors to your campaigns.

Take a look at Meta’s audience-building suggestions beneath, or for extra, head right here.