After experimenting with it over the previous few months, Instagram has now rolled out its new “Flipside” different profile choice to a small subset of customers.

As you may see in these screenshots, shared by social media professional Matt Navarra, Instagram’s “Flipside” possibility gives another profile house which is simply accessible to you and your chosen connections.

When you’ve created a Flipside, you may then choose it as your submit viewers, which means your submit will solely go to that house. You possibly can then go to and examine your Flipside in its place profile gallery, the place you can even add a brand new profile title and film, when you select.

It’s one other manner for IG to lean into extra personal sharing, which has been a key pattern of word in social apps of late. Fewer individuals are actually posting to their public feeds, with extra preferring to take care of smaller, nearer knit engagement communities, which Instagram, specifically, has famous as a big shift.

Certainly, again in 2022, Instagram chief Adam Mosseri mentioned that IG customers have been posting much more to tales, and sending much more DMs, than they have been posting to their predominant feed. Consequently, Instagram has since added inbox Notes to encourage personal interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you may comply with excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile administration, so you may have completely different personas within the app.  

Will it’s a winner? It’s onerous to say, however I assume that it’s geared toward youthful customers, which Instagram actually desires to maintain a maintain of, as they migrate to TikTok and Snapchat as a substitute. Notes has confirmed common with teenagers, and possibly, Flipside will as nicely, offering one other means for IG to facilitate extra engagement, in step with developments.

We’ll have to attend and see, because it’s not obtainable to all customers, in all areas, simply but.

We’ll maintain you up to date on any progress.