Yeah, there’s not loads of element to go on, as Musk has deliberately left off the X axis (ironic). However based on Elon not less than, X is flourishing, regardless of rising competitors, and studies of a broader consumer exodus, as Musk continues to re-shape the platform previously often called Twitter into his imaginative and prescient for an ‘all the pieces app’.

Which, after all, now features a full re-brand, with all of the ‘Twitter’ and hen references steadily being faraway from the platform. The most recent on this entrance is that the X icon is now showing for some customers on cellular, which is a big step within the reformation of the app, and the realignment in the direction of Elon’s new providing.

Prefer it or not, X is coming, and whereas most reportage has recommended that curiosity within the app is taking a success in consequence, Musk’s knowledge means that this isn’t really the case, with extra individuals seemingly logging in to take a look at the most recent updates.

Although on the similar time, Elon’s really growing a reasonably clear sample for the way he responds to destructive information cycles concerning the app.

Again in November, after his preliminary takeover of Twitter, many analysts questioned how chopping 80% of the corporate’s workers would impression utilization. Musk responded by declaring that consumer numbers had ‘elevated considerably all over the world because the deal was introduced’.

Shortly after this, Elon instructed then-Twitter workers that the corporate may slide out of business as a result of state of its general efficiency, which triggered one other flood of destructive studies concerning the app.

Musk’s response:

New consumer sign-ups reached an all-time excessive, a part of one other spherical of optimistic utilization indicators shared by Elon and Co.

The identical sample was evident once more earlier this month, following the launch of Meta’s Twitter clone app Threads.

Amid the early hype, which noticed 100 million individuals signing up inside days of the launch, Musk shared this:

And now, with the platform within the midst of a sudden re-brand, and Threads reportedly seeing extra engagement in consequence (observe: Threads additionally added a ‘Following’ feed this week), Musk has once more come out with some new record-high utilization determine, which is seemingly a method to reassure advertisers that his app is definitely doing positive, regardless of what would seem like dangerous shifts.

However I don’t know, I’m unsure that I belief the numbers popping out of X HQ.

As you might recall, in July final yr, as Elon sought to wriggle out of his $44 billion supply for the app, Musk’s authorized staff argued that Twitter wasn’t really value all that cash as a result of excessive quantity of bot profiles that it had included in its energetic consumer figures.

Earlier Twitter administration had lengthy held that the variety of pretend profiles within the app did not exceed 5% of its complete mDAU depend, based mostly by itself sampling. However Musk claimed that it was really a lot increased than this, along with his personal evaluation exhibiting that as much as  33% of then-active Twitter profiles had been fakes.

Elon finally settled on it being a extra modest 20% of Twitter’s complete consumer depend, (whereas noting that it was possible a lot increased). However even at 20%, that will imply that, on the time, 50 million Twitter customers had been really bots, as a minimum, based on Musk and his staff.

But, since Elon’s taken over on the app, he appears to have utterly forgotten about these findings. Twitter has since added 15 million extra day by day actives to its complete mDAU depend, with Musk reporting that the app now has 252 million mDAU, which is on prime of his new staff eradicating bots and combating spam.

So, based mostly on Elon’s personal math, if he’s eliminated all of the bots (50 million profiles) and added 15 million new customers, that will imply that Twitter/X has added 65 million new, actual human customers in lower than a yr. That’s astronomically excessive progress for an app that’s struggled to construct its viewers over time.

It’s doable, I suppose, however impossible, whereas the soar to 540 million month-to-month customers can be a giant, large leap from the 368 million MAU that Twitter was reported to have final yr.

Once you additionally add to this the studies that Elon oversaw a program designed to mislead Tesla drivers about battery vary, has repeatedly over-promised on the availability of self-driving, and proposed his Hyperloop undertaking to delay a possible high-speed rail undertaking (and promote extra automobiles), amongst different campaigns of misinformation, it’s onerous to completely belief the information that he posts from his X account.

So possibly that is true, possibly X has seen dramatic and albeit unbelievable progress within the face of rising challenges. However as you’ll be able to inform, I’m personally fairly skeptical about it.

How you are feeling about the identical is right down to your interpretations of Musk and his actions, however primarily, X could also be rising at a really sturdy charge, regardless of repeated proclamations of its dying.

 Possibly that influences your utilization of the app.