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# Snapchat Makes use of AR to Spotlight Key Feminine Figures in French Historical past for Worldwide Ladies’s Day

Snapchat Makes use of AR to Spotlight Key Feminine Figures in French Historical past for Worldwide Ladies’s Day

Snapchat has launched a brand new AR activation for Worldwide Ladies’s Day which each highlights and celebrates the achievements of eight essential feminine figures in French historical past.

The Landmarker lenses, which can be obtainable in Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz, and Nantes, showcase these essential feminine leaders, whose contributions will not be as well-known as their male counterparts.

As per Snap:

“Whereas simply as many ladies as males have modified the course of French historical past, the overwhelming majority of sculptures in French city areas solely honor male figures. Snap’s AR Studio has thus imagined AR statues of ladies who’ve left their mark on French historical past within the politics, arts, philosophy and navy fields. These AR statues are put in subsequent to the bodily statues of their male counterparts, honoring the achievements of those nice girls and celebrating their contributions to girls’s rights and situation within the French society.

It’s an attention-grabbing method to make the most of AR parts, in highlighting various features of historical past, and offering extra context and perception for Snap’s predominantly younger viewers.

It additionally showcases the potential of AR to broaden on actuality, and bridge gaps in understanding, whereas additionally tying into the important thing celebrations of the day, and interesting audiences in new methods.

Ultimately, AR parts will present a variety of extra parts like this, enhancing your actual world view with digital additions that may construct upon what’s truly there, and facilitate new types of connection.

Snapchatters will have the ability to activate the Lenses by going to the related statues of male figures, pointing their Snap digital camera on the determine, then activating the ‘eighth of March, 8 girls Lens’, obtainable within the Lens carousel.

Customers may also activate mini variations of the Lenses through QR codes (obtainable right here)

Snapchat International Women's Day

Andrew Hutchinson
Content material and Social Media Supervisor


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