On the lookout for inventive inspiration in your 2024 strategic planning?

This may assist. At the moment, Adobe has revealed its annual Artistic Tendencies Report, which contains insights from Adobe’s 30 million+ Artistic Cloud customers, with the intention to decide rising visible types of curiosity, which look set to resonate with audiences within the new yr.

Primarily based on its analysis, the Adobe group has established 4 inventive tendencies which might be worthy of be aware:

• Calming Rhythms – Fluid and flowing varieties that soothe the senses and help emotional steadiness
• Surprise and Pleasure – Visuals that encourage a way of awe, pleasure, and enchantment
• Dynamic Dimensions – The place all dimensions and varieties of content material seamlessly merge
• The New Nostalgia – Modern interpretations of classic types

Adobe’s 22-page report, which you’ll be able to obtain right here (with e mail sign-up), gives extra perception into every of those tendencies, together with numerous examples, and information that explains why they’re set to achieve extra momentum.

There are useful notes and insights for every, which assist as an example find out how to use them in your course of.

Apparently, a number of the pictures utilized by Adobe within the report appear to be they’ve been created by generative AI. I don’t know that they’ve, however it’s price noting the composition on this regard, as one other potential means to faucet into these tendencies.

The report gives some fascinating perspective on rising visible tendencies, which may assist in your planning. Possibly considered one of these resonates particularly nicely along with your branding, or aligns with what your target market has been sharing.

Both approach, some further, data-backed issues, which might be useful in your course of.

You’ll be able to obtain Adobe’s “2024 Artistic Tendencies Report” right here.