Used properly, curation can present a spread of serious branding advantages – however with a view to take advantage of content material curation, it is advisable have an outlined method, which crosses off not solely the way you share third-party content material, but additionally what content material you employ to spark dialog, whereas additionally factoring in attribution and contemplating the way it matches inside your broader engagement technique.

By kick-starting extra dialogue, that may additionally assist scale back the load in your in-house content material groups, along with the above advantages.

You’ll be able to see, then, why so many manufacturers lean on curation as a content material ingredient – and within the infographic beneath, the crew from Quuu have offered some key ideas for efficient content material curation, that are value noting in your method.

The guidelines come within the type of dot factors in response to the core query of ‘what does curated content material imply?’ However they function a technique guidelines in your use of curated materials.

Some legitimate, and invaluable notes – take a look at the full infographic beneath.