YouTube Reveals the Prime Performing Tremendous Bowl Adverts for 2022, Based mostly on General Views within the App
If not, you’ll be able to nonetheless test them out through YouTube’s AdBlitz showcase, the place it hosts all the massive campaigns from the occasion. And at the moment, YouTube has introduced the winners of its Tremendous Bowl AdBlitz for 2022, being essentially the most seen advertisements throughout YouTube from the occasion.
And whereas there’s not a heap of brand name classes that may be gleaned from these large campaigns – exterior of spending hundreds of thousands on high celebrities – there are some pointers when it comes to artistic, except for the celebrities, which might assist in your advertising.
Simply think about these campaigns (besides the film/TV promos) with out large stars hooked up and you may strip them again to their core just a little higher.
Essentially the most seen Tremendous Bowl marketing campaign got here from Amazon, with this Alexa advert, starring superstar couple Scarlett Johansson and Colin Jost, already exceeding 68 million views.
The underlying joke would nonetheless work, even with out the celebrities hooked up, and that might assist to get you pondering of comedic takes in your merchandise.
Coming in second is the most recent preview for ‘Jurassic Park: Dominion’, which has now surpassed 45m views.
I imply, I’m guessing that you simply don’t have the capability to fund a function movie with CG dinosaurs in your personal model promo, so there’s not a heap of takeaways right here. However individuals actually like dinosaurs. In order that’s one thing.
Up subsequent is that this marketing campaign from Hyundai, starring Jason Bateman – and curiously, this advert didn’t air through the Tremendous Bowl itself.
The digital-only marketing campaign has reached 83m views on YouTube, underlining the potential worth of taking an alternate strategy to the occasion, and saving your self the reported $7m for a 30 second TV spot.
Given the marketing campaign’s success, I wouldn’t be shocked to see extra manufacturers shunning conventional TV advertisements over the approaching years.
Subsequent up is the most recent trailer for ‘Moon Knight’ from Marvel Leisure and Disney+.
That’s generated 29m views to this point, and once more, whereas it’s a TV present preview, which means the relevant perception is restricted, there are some notes on framing and modifying which could be gleaned from the advert.
Lastly, there’s this marketing campaign from Nissan, starring Eugene Levy as an unlikely motion star.
Once more, you gained’t have the ability to afford large stars like this in your marketing campaign, however conceptually, there are notes that you could glean from this strategy, and inventive concerns in your personal initiatives.
However it’s onerous to take any true classes from these advertisements, given the cash spent on every, and the celebrities fronting them. Although for those who dig just a little deeper, there are some fascinating, and doubtlessly precious notes, on framing, artistic strategy, timing, and so forth.
Or you can make your individual dinosaur trailer, on a smaller scale. Purchase some plastic dinos from the toy retailer, movie down actual low. It might work.
You’ll be able to take a look at all the Tremendous Bowl campaigns right here.