Trying to get a greater deal with in your social media efficiency, and what you’ll be able to anticipate to see out of your social advertising and promotion efforts?

It will assist. The staff from Socialinsider just lately revealed their newest social media advertising benchmarks report, which appears at common efficiency stats based mostly on 70 million whole posts throughout TikTok, Instagram, Fb, and X.

The full report appears at engagement charges per publish, impressions, likes, feedback and shares, in addition to posting frequency benchmarks for every app.

That gives some comparative context round what you’ll be able to anticipate to see in every, based mostly on the most recent traits. And whereas stories like this are influenced by the particular profiles analyzed, and the content material of every publish, it might provide help to higher contextualize your efficiency, and set extra sensible benchmarks in your course of.

The important thing notes from Socialinsider’s 2026 report are:

  • TikTok’s engagement price is 3.70%, up 49% YoY
  • Instagram’s engagement price is 0.48%, staying nearly flat in 2025
  • Fb averaged 0.15% engagement, dipping in early 2025 and declining steadily afterward
  • Common feedback per publish fell on TikTok (24%) and Instagram (16%), suggesting a shift towards extra passive engagement
  • Manufacturers publish a mean of 5 posts per week on Instagram and TikTok

Some useful notes, which can offer you a greater thought of what to anticipate out of your publish efficiency this 12 months.

Socialinsider Social Media Benchmarks 2026