Social Media

# YouTube’s Testing a New Shorts Discovery Choice to Drive Extra Utilization

YouTube’s Testing a New Shorts Discovery Choice to Drive Extra Utilization

YouTube is stepping additional into TikTok territory, this time by way of a take a look at of a brand new random feed immediate, that guides customers in direction of Shorts content material.

YouTube randomizer

As you may see on this instance, posted by Android Police, YouTube is making an attempt out a brand new immediate for when customers can’t determine what they need to see within the app.

Which is a considerably completely different strategy, given that individuals usually head to YouTube with a selected focus in thoughts. However on TikTok, extra individuals simply open up their “For You” feed to see what the algorithm reveals them. Which isn’t how most come into the Shorts feed on YouTube, however may yield comparable outcomes, and will result in extra utilization and engagement.

In response to Android Police, the brand new feed appears to point out customers clips based mostly on varied alerts, together with their watch historical past, subscribed creators/channels, video likes, and so forth.

So it’s nearly an actual duplicate of the TikTok system, constructed on high of Shorts, which, given Shorts has seen large enhance in utilization of late, makes quite a lot of sense.

Will that make YouTube extra of a random leisure choice, like TikTok, versus a extra discovery-focused, intentional viewing choice?

It looks as if it’s price an experiment not less than, although this take a look at is in restricted circulation at current.

However positively, Shorts needs to be in your radar as a key choice for YouTube, with this new feed doubtlessly additional amplifying discovery.

Andrew Hutchinson
Content material and Social Media Supervisor


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