As you’ll be able to see on this instance, now, within the Analytics > Content material > All part, you’ll be capable of get a fast overview of whole new, returning, and subscribed viewers by format sort, which is able to make it simpler to see how every of your posts is performing.

The principle driver right here is probably going Shorts, which is the fastest-growing content material format within the app. Over 2 billion YouTube customers now watch Shorts content material each month, and as YouTube appears to feed into this demand, it’s pushing for extra creators to publish brief clips, which can even assist them increase their channel consciousness.

This new report will put much more emphasis on the worth of Shorts, by exhibiting simply how a lot of an affect it could possibly have in driving viewers engagement. Reside movies is also a giant driver for some channels, and having extra particular breakdowns will make it simpler to see what you ought to be targeted on in your course of.

Which, given the stats, goes to be Shorts. If you happen to’re not experimenting with short-form video as but, it’s possible price making an attempt, and seeing what your viewers responds to, on YouTube and in different apps.

YouTube says that the brand new analytics overview is being rolled out from this week.