Social Media

# YouTube Launches Up to date YouTube TV App

YouTube Launches Up to date YouTube TV App

After previewing it just a few weeks again, and testing variations with completely different customers, YouTube has now unveiled its newly formatted YouTube TV app, which allows customers to reduce the scale of the playback window, with a view to interact with different components of the YouTube expertise.

YouTube TV app

The YouTube TV show will primarily stay in full-screen format, however customers will now be capable to cut back the video display screen to disclose the opposite capabilities, like feedback, product hyperlinks, channel entry, and many others.

As defined by YouTube:

What customers will be capable to see on their TVs is a design answer that retains the video entrance and heart, however layers within the skill to entry the options that make YouTube distinctive – all with out interrupting the viewing expertise.”

YouTube says that the brand new design will even make it simpler to entry options like video descriptions, whereas additionally facilitating future growth alternatives, like “viewing stay scores for sports activities followers”.

The up to date format additionally higher aligns with how folks use their TV distant to navigate the app, primarily based on consumer analysis, and may facilitate improved engagement throughout the board, inside the entire varied components.

Linked TV viewing has change into a key development ingredient for the app, with folks now cumulatively watching greater than a billion hours of YouTube content material on their TVs day-after-day. Nielsen lately additionally introduced that YouTube was the highest streaming platform by watch time in 2023, underlining the expansion of the platform as a key leisure possibility.

With this in thoughts, it is sensible for YouTube to lean into TV viewing, and these new options are higher aligned with how folks eat YouTube content material on larger screens, whereas additionally offering extra choices for future growth.  

YouTube says the up to date YouTube TV app is rolling out to all customers over the subsequent few weeks.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button